A zoo's reputation is calculated by looking at the following factors:
- Animal Rating - the number, variety and welfare of animals in the zoo.
- Conservation Rating - how active in conservation the zoo is.
- Education Rating - how well educated the guests are when they leave and the number of vets actively engaged in advanced research plus the overall unlock level of the zoopedia.
- Marketing - active marketing campaigns.
- Guest Happiness Rating - the average % happiness of the guests in your zoo.
The % required to get 5 stars differs per difficulty. It is used to help calculate zoo points and can be used as a guide to how well a zoo is performing.
Zoo points are a measure of the combined appeal of all animals (with diminishing returns for animals of the same species), their associated education level and the zoo's reputation. The zoo point total is used to drive the number of guests that will enter your zoo. The more points, the more guests!
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