Hi! I'm Rachel, one of the Product Managers at Frontier Developments.
Each Product Manager takes care of a specific game or brand from a marketing perspective. The game I take care of is Planet Zoo!
Being a Product Manager encompasses many things, including defining a marketing strategy and plan, preparing the briefs for the main marketing assets (including the trailers and key-art), managing the marketing partnerships, and of course overseeing the rolling out of the campaign and making sure everything goes according to plan.
I have only been working at Frontier for eight months, but it has already been a fantastic experience! I had always wanted to work for a dev studio and I finally am in this position now. Working with the dev team allowed me to understand more about the "behind the scenes" of how a game is built, connect with more people and learn from their knowledge and experience. It also allows for more creativity and fun as we can discuss directly for some ideas for the game and also work together on all the creative and visual parts of a marketing campaign