Good to meet you - I’m George, a Paid Social Media Manager within the Digital Team at Frontier.
I plan and execute various digital campaigns across our titles with the goal of getting them in front of the right audiences to generate awareness and sales.
I work very closely with multiple teams across both Publishing and Commercial, especially in coordinating our paid social campaigns which are my bread and butter! I’ve worked on a variety of digital campaigns during my time at Frontier, and use the results of each to guide improvement and identify successful concoctions that help to generate key learnings for future campaigns.
I love bouncing ideas around and thinking outside of the box, and when I’m not planning, setting up campaigns or analysing results, I’m diving into our games pre/post launch to identify opportunities and understand the mindset of our players and potential customers.